Volume XI |

Rural tourism as a strategic option for social and economic development in the rural area in Romania

Abstract: The rural tourism is considered a strategy that can contribute to the decreasing of population mobility, creating employment opportunities, and also to the social-economic development of the rural area. Rural tourism and agritourism can satisfy the need for open space through recreation activities, responding to the increasing interest of the urban population for the natural patrimony and rural culture. Rural tourism marks the economic growth stimulation, the underdeveloped areas viability, the life standards improvement for local population. If the rural tourism accomplishes all these functions, it requires a development through which the resources durability is secured during its expansion. The tourism sustainable development in the rural area demands the ability to develop the tourism resources, creating links between different activity sectors in a certain way that the space value is preserved.

Volume XI |

Cultural identity and tourist destination development. A case study of the Land of Bârsa (Romania)

Abstract: As the competition for the attraction of tourists has become even more intense, tourist destinations and not individual operators are now the main actors operating on the tourist market. This shift in focus has taken place as the tourism transformed itself from a simple recreational activity into a quest for knowledge and discovery due to the growing complexity of tourist’ needs and demands.
Today, culture plays an essential part in tourism as it represents the very object of this quest for knowledge that Auliana Poon defines as the “new tourism”. The culture of an area, expressed through the cultural identity of its people can become a tourist attraction in itself, thus contributing to the strengthening of tourist destinations’ competitive advantage.
The current paper aims to demonstrate the vital role that cultural identity has in the development and promotion of different destinations, showing that when economic, social and demographic changes lead to a dilution of an area’s cultural identity, the competitive advantage that the cultural heritage offers is eroded.

Volume XI |

Residents and non-residents’ perception towards the touristic image of Craiova municipality, Romania

Abstract: As for every major tourist destination, the touristic image plays an important role serving to consolidate the binding between visitor and destination, being an amalgam of knowledge, feelings, expectations and impressions that people have about a location (Henderson, 2007). The destination identity is created by the sender (essentially the marketers), being sustained by the natural and man-made tourism resources, while the image, supported by the experiences and communications of the senders, is perceived by the receiver. In the touristic selection process tourists take into account tangible features such as the elements of the natural background and anthropic patrimony and intangible elements (relaxation, freedom).This study aims at exploring in which way Craiova municipality seen as a tourism destination conveys into a unique identity within the consumer’s mind, focusing on the identification and explanation of the attitudes of a sample of urban residents and non-residents towards tourism in Craiova and their grouping with respect to these attitudes. Thus this helps to identify the main tourism attractions and forms of tourism associated with this city and to further develop tourism activities.

Volume XI |

The individualization of the hotel as tourist attraction in the urban area of Transylvania

Abstract: The purpose of the present study is to emphasize the importance of the hotels as accommodation establishments within the urban area of Transylvania. The study involves ten counties (Alba, Bistrița-Năsăud, Brașov, Cluj, Covasna, Harghita, Hunedoara, Mureș, Sibiu and Sălaj), focusing on their towns. The geographic distribution of the hotels highlights the differences that can be observed between the studied counties. These dissimilarities started to appear due to the different tourist potential and the economic development. With more than two centuries of tradition in the background, the hotels in Transylvania experienced, along their evolution, a series of transformations that led to changes in the structure of their offer. In the urban context, the hotel stands as a main element when defining the city’s tourist role, also taking into account that for the city, the presence of hotels, from different categories and with different levels of comfort, is imperative.

Volume XI |

The natural tourism potential of Galați town and its sustainable capitalization

Abstract: This study analyzes the natural tourism potential of Galați Town within the context of sustainable development, starting from the quantitative and qualitative assessment of the natural tourist patrimony, with the purpose of highlighting the elements of attractiveness, as well as the local factors that encourage or hinder tourist functionality. The qualitative assessment of the tourist potential, undertaken by quantifying the tourist sights, which were grouped into several types, has allowed the identification of the tourist attractions. A particular attention has been paid to the natural vegetation, which has not been seriously impacted by the human society and which has been protected and preserved within the framework of the Natura 2000 European Programme. The analyses undertaken and the bioclimatic indicators computed based on the existing data prove that in this area the local climate is favorable for the tourist activities. Our interest on this topic stems from the desire to highlight the tourism potential of this geographical space and to promote it at the national level.