Abstract: Over the last few decades, new types of destinations appeared in tourism because of the ever growing competition and economic restructuring of regions. In some cases such places became attractions which were considered ugly and unattractive earlier.As part of this process, industrial tourism was also strengthened. This means that former or still operating factories and other industrial facilities have become tourist destinations. This paper reviews the conceptual framework of industrial tourism and presents the main trends in it. We also analyse the possibilities for industrial tourism development in Hungary. The study is based on qualitative and quantitative content analysis of homepages. We investigated homepages of travel agencies, local and regional municipalities and companies to find out whether they see possibilities in industrial tourism or not. According to our results, Hungary despite the existence of rich industrial heritage and still operating factories, industrial tourism is underdeveloped in.