Abstract: On the territory of the Serbian part of Banat there are registered 9 internationally important bird habitats (Importan bird areas-IBA), which are an important resource of bio diversity, but also a significant market potential that can be marketed through tourism. The paper is based on Hilary du Cros model evaluation and analyses the tourism sector and management of IBA sites, investigating to what extent they are attractive to activate the tourism industry. In this way, we established utility value of IBA habitats with emphasis on qualitative and quantitative characteristics of subindicators.