Abstract: Destination image research is essential for creating marketing strategies and increasing tourist interest. As the UNWTO data shows that domestic tourism is much larger than international tourism, studying the image of destinations for domestic tourists is key to tourism development. The existing scientific knowledge about the image of domestic tourism is the basis for further studies. Therefore, the main goal of this article is to make an analysis of the publications dealing with this topic in Scopus as one of the biggest databases. The main method was the bibliometric analysis; VOSviewer software was used for science mapping of the results. The focus was on co-authorship, organizations and countries of authors, citation analysis by documents and by countries, co-citation analysis, bibliographic coupling by documents and by authors, and keywords co-occurrence. The period of the publications is between 1995 and 2024. Thus, 105 papers are analyzed. The results show that there is an increase in scientific interest in the topic after 2015, with the main articles published in top quartile journals in the Scopus database. The data reveal that a greater part of the studies is in the field of economic sciences.