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Volume X |

The ‘Museum Night’ Event – the Demographic Profile of the Visitors in Serbia

Abstract: The aim of this paper is to consider the differences in the structure of visitors in tourist events, depending on the place of holding. The “Museum Night” tourist event was first held in Germany (Berlin) in 1997, with the aim of popularizing cultural tourism and museum complexes. This touristically considerable event has been very popular and frequented in Serbia since 2005. At first it was held only in Belgrade, when in the year 2007, gradually, other cities also joined the programme. Therefore, a public opinion poll was carried out for the purposes of this paper (analysis according to age, sex structure and economic activity). The sample of the population was divided into three age groups. The research, at the territorial level, included the cities of Belgrade and Novi Sad.