Volume XII |

Thematic routes in Szabolcs-Szatmár-Bereg county according to the visitors’ opinion

Abstract: Nowadays the role and importance of culture in tourism is increasing. One of the main manifestations of this process is the spreading of thematic routes. Since the routes are new “products” it is important to monitor their development. The paper analyses three thematic routes in Szabolcs-Szatmár-Bereg County (Hungary), using the results of an online survey and the content analysis of tourism web pages. According to the results the potential visitors do not have the sufficient information about the routes. The accessibility and available services were evaluated slightly better than average by those tourists who visited at least one of the routes. At the same time they were content with the attitude of service providers. Based on their experiences they would offer the routes to their friends – which can be a useful promotion tool. The surveyed visitors think that establishing these thematic routes was a good and important initiative. This shows the potential and importance of the routes but their further development and promotion is a must.