Abstract: The current study aims to assess the importance of the Jewish cultural heritage in the city of Oradea, Bihor County, Romania, an emerging and highly dynamic tourist destination. This synagogue was revealed as the most representative building pertaining to the Jewish cultural heritage was revealed based on a survey applied to the central public authorities, tourists and the local population. As a result, the Sion Neologue Synagogue stood out as the most representative of the Jewish identity heritage in a proportion of 90%, while 96% of the respondents replied that it is the most important tourist site of the city altogether, especially after its rehabilitation works. Among the other listed buildings, the Sion Neologue Synagogue was selected by the interviewees based on its uniqueness and novelty features, trimmed up in an eclectic style, imbued with Art Nouveau ornamentations.